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Infiniti and Bell & Ross unveil $5,000 wristwatch

Monday, September 12, 2011

Watches and cars go together like fine wine and good crystal stemware. Many automakers collaborate with great watchmakers to produce beautiful homages to to some of favorite machines. Infiniti and Bell & Ross are two manufacturers of quality goods that have worked together in the past, and the two are back at it again with a new limited-edition timepiece.

It's called the Bell & Ross BR02-8 Carbon Case Purple 8 Pro Dial, and that mouthful of a 44-millimeter timekeeper will set you back $5,080. That is, if you can find one of the only 200 examples to be produced. How does this watch relate to Infiniti? The second hand and eight digits sport the same purple-hued luminescence that Infiniti automobiles feature in their gauge cluster. The eighth digit was chosen because it is considered a lucky number in Asia, and it's also the symbol for infinity when it's turned on its side.


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