Ferrari contracts Movado for new line of watches

Having trouble keeping track of which watchmaker is producing timepieces for Ferrari these days? It can get a little confusing. Girard-Perregaux held the license for many years, after which a lackluster partnership was formed with Panerai. Then Cabestan was contracted to make one very fancy-looking watch for the Prancing Horse marque, before Hublot got the nod. And that's not including the more affordable watches marketed less to Ferrari owners than to the Scuderia's tifosi. Now, Maranello has formed another partnership with a different watchmaker. That watchmaker is Movado, the Swiss firm best know for creating elegant and simply styled timepieces that look just as much at home in a museum showcase as they do on a wearer's wrist. Movado also makes watches under the Ebel, Concord, ESQ, Coach, Tommy Hilfiger, Hugo Boss, Juicy Couture and Lacoste labels, and will now be adding Ferrari to its roster of brands. The collection is set to draw its inspiration from Ferrari's road and racing cars, and is set to be launched next year at the Watch & Jewelry Fair in Basel, Switzerland, after which they will go on sale at Ferrari stores around the world and online with prices peaking at 1,500 euros (around $2,000).

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